Get the Word Out With Good PR

Public relations is defined as “a strategic communication process that builds mutually beneficial relationships between organizations and the public.” Good PR will help build Toastmasters membership and gain public recognition. Is your club using effective communication channels to keep internal and external audiences informed about your club or district activities?

The Vice President Public Relations (VPPR) is responsible for generating awareness of the Toastmasters brand to attract and retain members. The following public relations and marketing tools are particularly useful:

• "Let the World Know"– This downloadable PDF handbook provides everything you need to know about conducting PR in Toastmasters.
• Sample News Releases – Use these news releases to tell the local community about events, programs and achievements at your club.
• Brand Manual – Find logos, images, templates and more branded marketing materials to increase brand recognition.
• PR Calendar – Review your PR plan, assess past results and set new goals for coming months.
• Toastmasters Media Center – News, company info and media resources for you to view and share.

For additional public relations and marketing tips, visit Leadership Central.