LinkedIn Ad Guide
Is your club or District ready to start advertising on social media? Use this how-to tutorial on running an ad on LinkedIn for brand awareness, lead engagement, and more! In Section One, find detailed instruction on creating a LinkedIn ad. In Section Two, access suggested headlines, ad copy, and images. In Section Three, get tips from Toastmasters.
Check Out the Corporate Clubs Infographic
Would it surprise you to know that more than 1,000 corporate Toastmasters clubs have been chartered during the past 18 months? That fact and more can be found in Toastmasters’ Corporate Clubs Infographic, which includes the latest workforce data on how employers of all sizes are recognizing the value of chartering corporate clubs. Please share the knowledge with members of your club and District, prospective clubs, and media!
2021 International Convention
It’s already time to start thinking about this year’s convention! Save the date for August 25-28, 2021, at the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee. Stay tuned for details.
Free Webinar Series Continues
Mark your calendar for the next Toastmasters International webinar, taking place on February 3 and 4. This two-part session will help you define and demonstrate humor.
Send Us Your Story Ideas!
Do you have an article idea or topic that you want to read about, but not write yourself? Whether you’re looking for more tips on writing a speech, navigating your Pathways journey, or how to give an online presentation—we want to hear from you! Simply fill out this form and submit it to the magazine team. No idea is too big or too small!
Leader Survey Cites the Pros and Cons of Online Meetings
Most Toastmasters clubs have been meeting online for nearly a year. It’s been a necessary yet extreme experiment, a radical departure from the 96-year-old classic in-person meeting format.
Club Presidents and District leaders recently responded to a World Headquarters survey to gauge the impact of the pandemic on clubs and members. Their answers reflected both the benefits and challenges of the online shift. On the positive side, club meetings have continued amid the pandemic, and members are expanding their ability to communicate in online settings. Not surprisingly, top challenges in the virtual world include lower meeting attendance, many members’ pronounced preference for in-person meetings, and technology expertise and costs.
Club Presidents responded to questions about the impact of COVID-19 on technology access, club quality, membership building, meeting management, leadership assistance, and other key topics. Among the findings:
- Top benefits: preserving club meetings, learning new competencies in virtual speaking and online meeting management, and saving time and money by not renting meeting space or traveling to meetings.
- Online meeting promotion: 90% of clubs sought the impact of social media to publicize meetings; Facebook, email, and club websites were the top platforms.
- Half of the clubs reported a drop in regular attendance at online meetings, yet 94% reported hosting some or many guests at their online meetings.
- 76% of District leaders surveyed said District events drew more attendees when
- 60% of Districts held virtual demonstration meetings for prospective clubs.