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April 2024
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The Best for Your Guest

5 tips for following up with potential members.

Image of digital Toastmaster magazine on laptop, desktop, iPad, and mobile device

1Update your information.

When was the last time you went into Club Central and made sure your “Club Contact and Meeting Information” is up to date? This information should be updated at least once a year to ensure it is accurate.

2Check your email.

Get into the habit of checking your email at least every other day to see if anyone has tried to contact your club.

3Reply to all emails.

If someone reaches out to your club, make sure you reply within 48 hours. People who go through the process to reach out to you are very interested in joining your club, so make sure you are in contact with them. Information about parking and how to get to the meeting room are helpful to add to your reply. And if you’re doing online meetings, be sure to add instructions for how to log in.

4Encourage guests.

When someone contacts your club, always include information about your next meeting and ask them to attend as a guest. What better way to understand how a meeting works than to attend?

5Follow up with guests.

Getting someone to attend a meeting isn’t enough. Following a meeting, you should contact all guests, ask if they have questions, and do everything you can to sign them up as a member of your club. For help, check out the “Guest Email Follow Up” template. If they do not have interest in joining your club, thank them for their time and wish them well.

Share the Online Magazine With Guest

With the Toastmaster magazine print delivery temporarily suspended, a new digital flier was created to add to your guest packets or share with prospective members. The flier highlights the Toastmaster magazine online edition, which provides practical information, inspiring stories, and online exclusives every month. Download the flier from the Resource Library.

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