We all have a story. In fact, we have many stories.
Stories about how we were raised, the people who shaped us, the challenges we faced, and the moments that changed us. These stories help us understand one another. They build bridges of connection and give us insight into what matters most to each of us.
But perhaps the most intriguing part of any story is the why behind it.
Why did you choose to tell that story?
Out of all the experiences in your life, why share that one?
The answer tells us something important. It gives context. It helps us understand your passion, your values, and your purpose. Stories are never just about the events themselves—they reveal what we care about.
A well-told story creates trust. It helps people connect emotionally to ideas, values, and purpose.
One of the stories I share often is that of my nomadic childhood. My father’s job took our family from city to city and continent to continent. At a young age, I repeatedly found myself standing in classrooms full of strangers, trying to figure out how to fit in.
I learned to listen carefully. What made this group laugh? What did they value? Where could I find common ground to begin a conversation?
Without realizing it at the time, that was the beginning of my communication journey. My goal was simple: to speak in a way that resonated with others so I could belong in a new community.
Storytelling plays the same role in leadership and business today. Whether we are sharing our own story, our team’s story, or our organization’s story, we are helping others understand who we are, what we stand for, and why it matters.
A well-told story creates trust. It helps people connect emotionally to ideas, values, and purpose.
Toastmasters gives us countless opportunities to discover and share our stories. Think of why you want to tell yours. Every speech is an opportunity to build understanding, inspire others, and pass wisdom forward.
Your story is unique. Only you can tell it.
And our world is richer when you do.
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Aletta Rochat, DTM is the 2025–2026 International President of Toastmasters International. Learn more about her on the Board of Directors page.
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