Cultivating Authenticity as a Speaker

Ron, a middle manager at an automotive parts company, had the chance to make a good impression on top executives by giving a presentation at a companywide meeting. Though he was naturally a gregarious person, he felt he should adopt a more formal persona.

He carefully scripted the whole presentation, even practicing where and when he would gesture with his hands. The big day came. In his attempt to follow the script, he neglected to make eye contact with his audience. Struggling to remember when to move his hands, he used gestures that didn’t match his words. In the end, he came off as wooden and off-base. He seemed inauthentic and did not elicit his listeners’ attention and agreement.

Clara, who spoke after Ron, took a different approach. Clara was comfortable with herself and did not feel the need to present a different persona to her audience. She studied her facts until she could quote the major ideas from memory. Without notes, she spoke openly to her audience and held their attention. She knew as she finished that she had successfully connected with her listeners. Later, the head of her division praised her for being sincere and authentic.

In this episode of The Toastmasters Podcast, Liz Danziger, founder of Worktalk Communications Consulting, enlightens listeners on what it means to be authentic and how to avoid the pitfalls of coming across inauthentic to your audience.

What Does It Mean To Be Authentic?

The dictionary defines authenticity as being true to one’s own personality, spirit, or character. The word also describes something that is worthy of belief because it is genuine or true. By contrast, inauthenticity seems fake. Unfortunately, even a sincere speaker like Ron can project an inauthentic image if they are uncomfortable onstage.

Being authentic does not mean winging it or saying whatever is on your mind. It requires thought and preparation. Communications coach Nick Morgan writes in a Harvard Business Review article that since neither casual spontaneity nor traditional rehearsal leads to compelling communication, “You have to tap into the basic impulses underlying your speech. These should include four powerful aims: to be open, to connect, to be passionate, and to listen. Each of these aims informs nearly all successful presentations.”

The intention to openly connect to your audience and listen to their reactions guides authentic speaking. You can develop these foundations with the following elements of authenticity.

Know yourself.

Self-awareness is the underpinning of authenticity. After all, if you don’t know who you are and how you feel, how can you be your authentic self? Developing self-knowledge begins with having the courage to see yourself as you really are, including your imperfections, doubts, and fears.

You don’t need to blurt out your every anxiety when you speak, but by grounding yourself in the reality of who you are, you will make other people more comfortable. Judyth Jernudd, keynote speaker and founder of the Jernudd Company, a speaking and media coaching company headquartered in Los Angeles, California, reflects on her early career as a news anchor. “The producers told me, ‘We want you to be yourself. Don’t try to be anyone else.’ That was the best advice I ever had,” she says.

Know your audience.

To build your credibility, consider your audience members’ backgrounds, language patterns, and cultural mores. Customize the images and metaphors you use.

Frank Furness is the past president of the Professional Speakers Association of Europe and has worked in 69 countries. He says, “Your stories have to match the culture and you have to be aware of cultural sensitivities and maybe change some of your slides and presentation. Examples must also match the culture. If I speak in India and mention sports, I will speak about cricket, not American football. In Europe, I might speak about football (or soccer) and not basketball, as the audience needs to relate to what happens in their country.”

Your audience members need to feel that they have something in common with you. Building on pertinent cultural details helps achieve this goal.

Know your material.

It’s impossible to come across authentically when you are stumbling over facts or key elements of your message. Rehearse until you know your material cold. Review your notes repeatedly. Memorize vital details and statistics.

When you speak, your listeners expect you to tell them something they have not heard before. That means you need to be original. Furness adds, “The most important thing is to be genuine and use your own stories and material. Never copy anyone else.”

Paradoxically, it takes planning and effort to build an authentic presence. Here are three ways to build your authenticity.

1 Match your gestures and tone to your content.

Morgan, the communications coach, writes, “People’s natural and unstudied gestures are often indicators of what they will think and say next.” If we try to control our gestures, our words and motions might get out of sync and confuse our listeners.

Using rapid movements, “studied” gestures, nervous tics, and other physical tells can detract from your image of authenticity. Allow your hands to move naturally in sync with your words; don’t try to artificially connect certain words to specific movements.

“Sometimes new speakers watch videos of successful public speakers and try to imitate their style and/or mannerisms,” explains Lauren Kerwin, Ph.D., an associate professor at the University of California, Los Angeles, as well as a psychologist and a coach to business leaders. “While it’s helpful to learn from those more experienced than you, imitating another person’s speaking style or gestures may come off as inauthentic and fake.”

2 Be vulnerable, but don’t overshare.

Allowing yourself to show your humanity is a good thing. Blurting out overly personal information is not recommended. As Jernudd says, “Delivering a speech is not therapy.” Do not share overly personal information unless you are confident that doing so will not make anyone uncomfortable.

Sometimes, individuals think that being authentic means spouting out whatever is on their mind. They might say, “I’m just being honest and authentic by sharing my truth.” Saying whatever comes to mind is not being authentic. Authenticity includes emotional intelligence, which dictates that we should only share our thoughts when our audience is able to hear and understand them. For example, if you strongly disagree with something another speaker says, you can respectfully state your alternative view without sharing a negative opinion of the other person.

3 Don’t speak from a script.

Authenticity implies naturalness. Reading from a script is the opposite of natural. It is forced and often stilted. Moreover, it takes you away from connecting with your audience by limiting you to standing at a lectern and keeping your eyes on the script instead of your listeners.

As you speak, you should be scanning the audience—are they listening to and looking at you? Are they leaning forward to hear you or slumped back, waiting for you to finish? If you are reading from a script, you are likely to miss indicators about whether you are getting through to your audience.

Prepare carefully. Jot down your key points on a note card that you leave on the lectern in case you need to stroll by and look at them. Then let your language flow.

Cultivating self-awareness in your daily life is the best way to develop an authentic presence as a speaker. Be honest with yourself. Be truthful with others within the bounds of sensitivity. Walk through the world with integrity. You are the only you to ever exist: Let your true nature shine through when you speak, and you will always be authentic.

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