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February 2023
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Glossary


  • Mission-critical (adj): important, necessary to the end result
  • Shepherd (v): to lead; to supervise closely
  • Pivot (v): to change direction; to pursue a different goal
  • Double-click (v): to delve further into; to go into more detail
    • See also: drill down, deep dive
  • Hypertarget (v): to target
  • Greenfield (v): to start from scratch; to not consider or be limited by existing constraints, processes, or progress
  • Open the floodgates (v): to remove a constraint, allowing for a large, often negative consequential effect
  • Have a seat at the table (v): to participate; to have one’s voice heard
  • Overindex (v): to overemphasize; to focus too heavily upon

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