Interested in making your own shareable video content? Annesha Dutta provides suggestions to get the most mileage from your efforts. Before you begin, you’ll need: a noise-canceling lapel mic, a high-quality smartphone camera, a selfie stick and a tripod.
- Choose a specific topic (e.g., personal finance, eating healthy, sharing your daily journey as a small-business owner).
- Research what top creators have done on the same topic.
- Choose the time limit and the medium (Will you live-stream or pre-record a video for Facebook, LinkedIn, Twitter, Instagram or all?).
- Write a script.
- Shoot in daylight or in a place where light illuminates your face.
- Build two- to three-minute videos.
- Once the shoot is done, edit your videos. (Learn to do this with video editing software or apps, or hire a freelance video editor.)
- Research optimum view times for different social media platforms and post accordingly.
- Ask your friends to share and comment.
To watch Annesha Dutta’s videos, go to her YouTube channel “Ask Annie.”
For more guidance on creating your own videos, watch “9 Tips to a Better Video,” created by Toastmasters World Headquarters videographer Blake Carver.
