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The cover of the Toastmaster magazine features illustrations of various icons representing the theme of "Build a Great Team!" against a colorful background.
The cover of the Toastmaster magazine features illustrations of various icons representing the theme of "Build a Great Team!" against a colorful background.

July 2025
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3 Ways to Make Ah-Counting Count For More


As vice president education for my club, I feel responsible for making sure the Ah-Counter’s report has meaning for members and creates more support than shame. To that end, we instituted three new Ah-Counter responsibilities:


1. The Ah-Counter says “five-plus” to indicate any speaker who uses a crutch word more than five times. This spares speakers the embarrassment of having their 16 “ums” and seven “you knows” broadcast to the world.

2. The Ah-Counter focuses on identifying each speaker’s crutch words. Knowing which filler word you rely on is much more valuable than knowing you’ve said it 13 times. It also makes the Ah-Counter’s presentation more instructive and engaging, and less like he’s announcing contest results.

3. The Ah-Counter always encourages speakers to substitute pauses for crutch words, and praises speakers who use pauses effectively for control.


Remember that the Ah-Counter is not just a counter, but a coach. Use these strategies to both support and elevate the speakers whose “ahs” you count, because they’re also counting on you.

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