District Marketing Team

To succeed as a Club Growth Director, the key is to build a strong, capable team.

By delegating responsibilities, you empower your team to analyze opportunities and craft effective marketing strategies to drive club growth and member retention. This collaborative approach fulfills the District mission and cultivates leadership development.

Recruit team members ready to lead committees, not just participate. They should have marketing, sales, and/or networking experience. Strong communication and follow-through are essential. A role on the District Marketing Team offers valuable experience in club-building and lays the groundwork for future District leadership—consider appointing current or previous Division and Area Directors or members who have earned DTM achievement.

The Club Extension Chair oversees the objectives for the Club Extension and Club Sponsor Committees. These two committees maintain quality leads and provide guidance over the club sponsor program to ensure that prospective clubs are chartered successfully. In addition to providing sponsors for prospective clubs, the club sponsor committee arranges club sponsor credit opportunities for members who seek it.

The Club Extension Chair should be a member of your Toastmasters Lead Management (TLM) team.

Club Extension Committee – This committee is responsible for one of the most important aspects of the District’s marketing strategy—qualifying, managing, and tracking club leads. Members of this team:

• Manage all credible new club leads within the boundaries of the District
• Contact, follow up with, and track the status of all leads and opportunities
• Schedule and staff all demonstration meetings

The Club New Source Research Chair works closely with the Club Growth Director to develop the District’s marketing plan, which is a series of steps to help the District grow new clubs.

In addition to assisting with the marketing plan, the Club New Source Research Chair generates new club leads at the District level.

Club Sponsor Committee – This committee recruits, trains, and tracks sponsors for all clubs during the chartering process. Members of this team:

• Recruit and assign club sponsors to new club opportunities in the District
• Understand and facilitate club sponsor training; refine the curriculum and assist sponsors to ensure clubs are served effectively
• Work with club sponsors to collect the required chartering funds and ensure they receive club sponsoring credit from World Headquarters

Members join Toastmasters to become more effective communicators and leaders. They stay in Toastmasters because the club provides a valuable service and meets their individual needs. The Club Quality Chair establishes a Club Mentor Committee to provide this service through the club mentor program.

Club mentors are advisors for new clubs and have a big impact on the success of new clubs. In addition to providing mentors to the club, the committee arranges club mentor credit opportunities for members who seek it.

Club Mentor Committee – This committee recruits, trains, and tracks mentors for all clubs during the chartering process. Members of this team:

• Recruit and assign club mentors to newly chartered clubs in the District
• Facilitate club mentor training; refine the curriculum and assist mentors with their responsibilities to ensure they serve their clubs effectively
• Ensure club mentors receive club mentoring credit from Toastmasters International

The Club Retention Chair heads the Club Coach Committee, which assists with the club coach program. The committee helps club coaches develop action plans to aid their assigned clubs. In addition to providing coaches for qualified clubs, the Club Coach Committee arranges club coach credit opportunities for members who seek it.

The Club Retention Chair also assists with promoting membership building programs designed by Toastmasters International (Smedley Award, Talk Up Toastmasters, and Beat the Clock), and additional programs designed by the District.

Club Coach Committee – This committee recruits and trains coaches for all clubs that qualify for the program. The committee also reviews its clubs to see which ones are in need of a club coach. Members of this team:

• Follow up with club coaches
• Monitor the effectiveness of each club coach’s action plans and suggest adjustments
• Provide the Club Growth Director and Club Retention Chair with regular status reports
• Organize the recognition of club coaches and ensure they receive club coaching credit from Toastmasters International