The Wow!Factor Project

Welcome to The Wow!Factor Project

Dangling 2019 Numerals


The goal? To raise the bar of clubs across the globe to be more uniform and top-performing. As International President Lark Doley puts it, “this will be our new gold standard!”

Ready, set, wow!

Squatting Figure Icon 1. On your mark…
Clubs should begin by doing a deep analysis. Be proud of accomplishments but be realistic about what needs tweaking. Find the gaps and areas of weakness during the first month.

Crouch Run Figure Icon 2. Get set…
Next, fill in the gaps during the second month, striving to be ‘the best club possible.’ Hold open houses and recruit new members.

Running Figure Icon 3. Go!
By the third month, clubs should be in full force to pump up their wow factor! Get members to think and say “wow!” when they attend a meeting.

Four Business People Holding Signs

Targets to hit:

  • Re-assess Toastmasters goals.
  • Improve club experience to meet goals.
  • Promote club mission to share membership benefits.
  • Publicize when and where clubs meet.
  • Retain members by supporting personal and professional goals.
  • Recruit new members through open houses.

Show and tell us!

Follow these three simple steps* to participate:

Numeral One
Reflect, analyze and assess your current club experience.

Numeral Two
Film a one-minute video telling us what makes your club so great and different.

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To submit, email for upload instructions. To post on social channels, use #wowfactor.

Additional Video Tips:

  • Include as many of your club’s members as possible.
  • Film in a quiet place and try to eliminate background distraction.
  • Start and finish your video by mentioning Wow!Factor.
  • It’s not necessary to provide your club’s meeting place and time (remember, viewers are not likely nearby).
  • Most importantly, please include the how behind your club’s wow. If, for example, your club’s Wow!Factor is that it produces a lot of speech champions, tell us specifically how you’re getting members to contest level. This will raise the bar of your videos, just as you’ve raised the bar of your clubs!

*Videos that do not comply with these instructions will not be utilized.

Something to watch before you start recording your Wow!Factor:

Utilize tools and resources

to improve meetings and be the best club you can be:

Club Quality Checklist

Evaluate your club with this helpful resource.

See Checklist   Arrow Icon

Better Speaker Series

These modules are designed as 10-15-minute educational speeches for your club, offering practical tips to benefit all members.

Learn More   Arrow Icon

Moments of Truth

This brochure outlines how to create a positive first impression of your club and deal with situations critical to club success.

Read More   Arrow Icon

Leadership Excellence Series

A learning set to help members learn the skills they will need to be successful leaders inside and outside of Toastmasters.

Download Set  

New Marketing Materials

Find Your Voice and Your Path to Leadership are essential club marketing brochures in full color.

Explore Materials   Arrow Icon

Successful Club Series

Modules in this series address the quality of club meetings and offer tips on attracting and maintaining members.

See Modules   Arrow Icon

Open House Flier

Use this flier to promote your open houses.

Get Flier   Arrow Icon

Wow!Factor Tools Store

Be the best club you can be with customized meeting signs, sidewalk signs, banners and more, available for purchase. And check out the free Open House PowerPoint!

Shop Now   Arrow Icon

Assess your goals:

  • Is your club a good example of The Wow!Factor Project and how can you improve?
  • Are you personally an example of The Wow!Factor and how can you take it up a notch?
  • What sets your club apart from other clubs?
  • Take a poll—what are the “wows” of your club, according to members?
  • Which Toastmasters tools/modules have you utilized to wow members?


  1. What is the Wow!Factor Project?
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  1. What is the correct way to reference this project in writing?
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  1. Why is it important for my club to participate?
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  1. How can I stay up to date on The Wow!Factor Project?
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  1. Where can I find the modules and module topics referenced in The Wow!Factor Project posts?
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  1. What do I need to know before submitting my club’s Wow!Factor video?
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  1. How can I submit a Wow!Factor Project video entry?
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  1. Where can I find video entries that clubs have submitted?
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  1. When can I submit my club's Wow!Factor Project video? Is there a deadline?
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  1. How can I access The Wow!Factor Project webpage?
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If you don’t see your question, please email