Public Relations
What is Public Relations?
Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public.
Public Relations Goals in Toastmasters
As the Public Relations Manager (PRM) or Vice President Public Relations (VPPR) your responsibility is to generate positive awareness of the Toastmasters brand for the purpose of attracting and retaining members. It requires keeping the public (external audience) and members (internal audience) informed about club or district activities through effective communication channels and media relations. Good public relations will build membership and gain public recognition.
Helpful Resources
Let the World Know (PDF)
This handbook provides everything you need to know about conducting PR in Toastmasters.
Public Relations Manager Training Webinar Video
This webinar video explains the PRM role and provides tips and strategies to help districts reach their target audiences.
Public Relations Manager Training Webinar Slides
This webinar slideshow explains the PRM role and provides tips and strategies to help districts reach their target audiences.Sample News Releases
Give your club or district the recognition it deserves by telling the local community about events, programs, and achievements.
District Communication Plan
Use this spreadsheet to define the roles on your PR team, stay organized and locate resources, templates, and examples.
Public Relations Manager Responsibilities
Public Relations Managers coordinate active public relations and publicity programs in their district.
Vice President Public Relations Responsibilities
Vice President Public Relations coordinate active public relations and publicity programs in their club.
Logos, Images and Templates
Toastmasters-branded marketing materials to increase brand recognition.
Developing a PR Calendar
Take some time to review your PR plan, assess past years’ results, and set new goals for the coming months.Quick Links
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