Public Relations

Publicity and Promotion

What is Public Relations?

Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public.

Public Relations Goals in Toastmasters

As the Public Relations Officer (PRO) or Vice President Public Relations (VPPR) your responsibility is to generate positive awareness of the Toastmasters brand for the purpose of attracting and retaining members. It requires keeping the public (external audience) and members (internal audience) informed about club or district activities through effective communication channels and media relations. Good public relations will build membership and gain public recognition.

 

Helpful Resources

Let the World Know (PDF)

This handbook provides everything you need to know about conducting PR in Toastmasters.


Public Relations Officer Training Webinar Video

This webinar video explains the PRO role and provides tips and strategies to help districts reach their target audiences.

Public Relations Officer Training Webinar Slides

This webinar slideshow explains the PRO role and provides tips and strategies to help districts reach their target audiences.

Sample News Releases

Give your club or district the recognition it deserves by telling the local community about events, programs and achievements.

Public Relations Officer Responsibilities

Public Relations Officers coordinate active public relations and publicity programs in their district.

Vice President Public Relations Responsibilities

Vice President Public Relations coordinate active public relations and publicity programs in their club.

Logos, Images and Templates

Clubs and districts can access Toastmasters-branded marketing materials, stationery and more to increase brand recognition.

Video Brand Contest

Enter the monthly brand video contest for a chance to win a branded banner, a lectern or marketing materials.

Developing a PR Calendar

Take some time to review your PR plan, assess past years’ results and set new goals for the coming months.

Quick Links

90th Anniversary

It’s time to get excited about Toastmasters’ 90th anniversary! Get your club involved.

90th Anniversary

Don't Miss This Month's Promo!

Shop now to take advantage of this promotion while it lasts.

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News and Announcements

Read about how Toastmasters International and our members are making headlines around the world. 

Media center

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