Brand FAQ

  1. What is a brand?
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  2. What does the term brand personality mean?
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  3. What is a brand strategy?
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  4. What is brand positioning?
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  5. What is a tagline?
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  6. What are the benefits of using the Toastmasters branding standards?
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  7. How does the brand impact me?
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  8. How can we brand our club?
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  9. How can our club be unique while still adhering to the brand?
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  10. Is it acceptable for districts and clubs to create custom themes, pins and logos?
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  11. Are there guidelines to incorporate the brand into club and district materials?
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  12. Can I create custom Toastmasters materials?
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  13. How can clubs help to increase brand recognition?
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  14. How can I brand my club or district website?
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  15. What is a logo lockup?
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  16. Why are there two logos?
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  17. Can I use different colors than the ones in the official Toastmasters color palette?
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  18. What are the main typefaces?
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  19. I don’t have access to Gotham, Lubalin or Myriad Pro. What font should I use?
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  20. Where do I find the templates listed in the brand manual?
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  21. If I have suggestions for additional templates, who do I contact?
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  22. How do I know if my designs are in alignment with the brand?
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  23. How do I know if my communications are in alignment with the brand?
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  24. How can I learn more about the brand and who do I contact with questions?
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  25. What resources are available to help me brand my club?
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  26. When do I use a logo lockup?
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