My Turn: Link by Link and Tweet by Tweet

How social networking can enhance your Toastmasters experience.

By John Zimmer


During a 1996 speech about the Internet, then-U.S. President Bill Clinton famously remarked, “When I took office, only high-energy physicists had ever heard of...the Worldwide Web...Now even my cat has its own page.”

Now the Internet is an omnipresent and indispensable feature in the lives of millions. Used wisely, it can enhance our speaking skills and your Toastmasters experience. 


Breaking Down Borders
I’m a member of the International Geneva Toastmasters in Switzerland. My district, No. 59, comprises clubs from 17 countries in continental Europe. I have met many Toastmasters friends at district conferences. We live all over Europe, and getting together for a regular cup of coffee is not feasible. Enter the Internet.

Tim May, a former engineer and chief scientist at Intel, once noted that national borders are not even speed bumps on the Internet. I can stay in touch with my friends and exchange advice on different public speaking matters.

For example, through Google Documents – a platform that allows people to collaborate on a single document – I and other District 59 members were able to help the district’s 2009 International Speech Contest winner, Peter Zinn. When Peter worked on drafts of his speech in preparation for last year’s Inter-District contest at the International Convention, we were able to give him valuable feedback. 


You Too Can YouTube
While there’s no substitute for practice, watching videos of other speakers is a great way to pick up techniques and ideas. In this regard, YouTube.com is a goldmine. Search “Toastmasters” or “speech” and you’ll have enough viewing material for weeks. You can also post your own videos. I put a few of my district contest speeches on YouTube and received great feedback. Another excellent site for speakers is TED.com, where you can watch fascinating speeches on a variety of topics. 


Of Links and Tweets
The Internet is very much a two-way street. People no longer go online just to get information; they want to contribute. Two sites help with this.

LinkedIn.com has hundreds of public-speaking groups, including one run by Toastmasters International (with more than 10,000 members). As a member, you can participate in online discussions about speaking issues, ask questions or seek advice, post notices of public-speaking events, look for work or a speaking engagement, and much more.

With Twitter.com, you can follow (and be followed by) thousands of people around the world. Messages are exchanged in “tweets” – real-time, 140-character bursts. You can group the people you follow any way you like. Thus, I have a group for people who tweet about public speaking. Through Twitter, I share and receive public speaking tips and links to interesting articles. 


Blah, Blah, Blog
A year ago, I decided to try blogging and created mannerofspeaking.org – a blog devoted to public speaking issues. The experience has been rewarding. I have readers from around the world and believe that through my blog – a mix of serious and light articles on public speaking – I’m able to give something back to others. My blog is linked to my LinkedIn, Twitter and Facebook accounts, so my posts appear there as well.

It has been said that a blog is like a shark – it has to keep moving or it will die. For those considering starting a blog (on any topic), you must be committed to (1) posting quality content that people will want to read and (2) posting regularly. 


Pay It Forward
I have two pieces of advice for anyone about to embark on a social networking foray. First, do not spread yourself thin. There are thousands of social networking sites and new ones appear every day. It is virtually – pun partially intended – impossible to join them all and maintain a meaningful presence. There are not enough hours in the day and who wants to be anchored to a computer? Be selective and focus on a few sites.

Second, pay it forward. There is nothing wrong with using the Internet to improve yourself, personally or professionally. But look for ways in which to help others by, for example, responding to questions that they post. What goes around comes around.

Discover how social networking can enhance your Toastmasters experience. All this and much more is only a click away! 


John Zimmer, a member of the International Geneva Toastmasters in Geneva, Switzerland, is a four-time District 59 champion in Toastmasters speech contests. He can be reached at john.s.zimmer@gmail.com.

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