Public Relations Officer

As the public relations officer (PRO), you are responsible for coordinating publicity efforts in the district. By establishing and maintaining lines of communication between the district and its members, as well as between the district and the public, you work to increase awareness of Toastmasters through all available media.

The PRO may be elected or appointed by the district governor, subject to approval of the Executive Committee and confirmation by the District Council. The PRO is eligible for reelection or reappointment for one succeeding term only.

Responsibilities:

  • Develop publicity for the district by means of the press, television, radio, Internet social media and other methods.

    • Promote the benefit of Toastmasters membership resulting in more new members and clubs.
    • Work in cooperation with the district newsletter editor, Webmaster and speakers bureau chair in an effort to achieve public relations goals.
    • Submit a publicity plan to the district governor and District Executive Committee for approval. Review and recommend to the district governor all advertising and publicity material dealing with district programs and activities.

  • Prepare a comprehensive communications program to keep members and nonmembers aware of the Toastmasters program.

    • Promote leadership and training opportunities within the district.
    • Encourage attendance at district conferences and other events.

  • In consultation with the district governor, serve as media representative for the district.

  • Serve as a public relations resource to clubs in the district.

  • Participate in the Public Relations Webinar delivered by World Headquarters at the beginning of your term.

Developing a Public Relations Program

A successful public relations program is a team effort. It takes place not only at the district level, but at the division, area, and club levels as well. Corporate recognition visits, speech contests, and Speechcraft programs are just some of the Toastmasters events that warrant media exposure. Good public relations is anything that produces a positive response, and causes a person to visit a club meeting or go to the Toastmasters website.

For further advice and guidelines on effective public relations projects, consult Toastmasters’ publicity and promotion handbook, Let The World Know (Item 1140).

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