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Public Relations Officer

As the district’s public relations officer (PRO), you are responsible for coordinating an active public relations and publicity program in the district. By establishing and maintaining lines of communication between the district and its clubs, as well as between the district and the public, you will work to increase awareness of Toastmasters through local news media and social media. You are also responsible for training the club VPPRs in your district.


  • Protect the Toastmasters brand (brand training).

  • Develop a public relations plan:

    • Review and use the PR tools and resources available to you. The District Leader E-Toolkit has valuable resources to help you and your district in the areas of  club building, leadership development, training and other important issues.

    • Set goals: Review and evaluate your district's previous PR efforts, its current objectives and tactics to reach its goals.

    • Determine the PR budget for your district’s PR program.

    • Create a publicity calendar to determine when and how you will promote your district.

    • Indicate the vehicles and tools you will use to attract and connect with fellow members (internal audience) and news media (external audience) including district news releases, websites and social networking sites.

    • Communicate Toastmasters’ key messages when writing news releases and speaking to members, potential members and journalists.

    • Be persistent. Working with the news media takes patience and time. Don’t give up.

  • Monitor status toward your goals. Report progress, activities and news coverage to your district leaders and World Headquarters.

The responsibilities listed above are key to your success as a PRO. It’s also important to know what you are not responsible for, so you can focus on public relations.

Not Your Responsibility:

  • Create a marketing plan. 

  • Develop or implement marketing projects, including corporate relations.  

  • Manage recognition activities or awards.  

  • Recruit, train or supervise the district-building team, district sponsors, mentors or coaches.