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PR FAQs




What is Public Relations (PR)?

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
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What are the goals of PR in Toastmasters?

To generate positive awareness of the Toastmasters brand in order to attract and retain members.
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What are the differences between PR, marketing and advertising?

PR is based on building relationships and generating goodwill, which leads to credibility. If a newspaper article mentions Toastmasters training as a great way to enhance one’s career, that article carries more credibility than if Toastmasters International placed an advertisement on that same page. Advertising and marketing focus on buying and selling, with the intent to create a demand for a product or service. This is often expensive.
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I am the new Vice President of Public Relations (VPPR) in my club, what are my responsibilities?

As VPPR, you are responsible for coordinating an active public relations and publicity program in your club. Read more.
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I am the new Public Relations Officer (PRO) in my district, what are my responsibilities?

As PRO, you are responsible for coordinating an active public relations and publicity program in your district. Read more .
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What club and/or district events are newsworthy?

The following club, area and district activities merit media coverage:

Club Level:

Area Level:

  • Area speech contest
  • Area-wide events open to the public (e.g., special workshops)
  • List of clubs in local area, mentioning any specialties

District Level:

  • Officer elections
  • District conferences
  • Communication and Leadership Award recipient
  • Outstanding Toastmaster of the Year honorees
  • Outstanding Area Governor of the Year honorees
  • Speech contests
  • Division speech contest winners
  • District speech contest winners
  • Distinguished District recognition (if applicable)
  • Other international recognition (if applicable and allowed)
  • Director visits
  • New clubs chartered
  • Speakers bureau available for presentations at local groups

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What is a boilerplate? What is Toastmasters International's boilerplate?

A boilerplate is a short description of an organization for editorial use. It is usually found at the end of a news release. Toastmasters International updates its boilerplate every year. Here’s the current official boilerplate:

About Toastmasters International
Toastmasters International is a nonprofit educational organization that teaches public speaking and leadership skills through a worldwide network of meeting locations. Headquartered in Rancho Santa Margarita, California, the organization’s membership exceeds 313,000 in more than 14,650 clubs in 126 countries. Since 1924, Toastmasters International has helped people of all backgrounds become more confident in front of an audience. For information about local Toastmasters clubs, please visit www.toastmasters.org. Follow @Toastmasters International on Twitter.
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Where can I find a news release template?

Please visit the Sample News Releases page for templates and more.
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How do I contact the media?

Always do your homework about the news outlet and/or journalist you are about to contact to know what he or she regularly writes about. Mondo Times is a free online media directory that offers information on your local news outlets.

You will most likely always contact, or pitch, a journalist via email. A successful pitch depends on making your email’s subject line captivating, keeping your email content brief and presenting an interesting story – one that is relevant to the publication’s readers. When you email the release to the journalist, be sure to paste the text of the news release into the body of your email, below the pitch and your signature. Do not attach the release to your email. Attachments to journalists often get caught by spam filters. For more information on planning and contacting the news media, review the Let the World Know manual (item 1140).
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How do I conduct good PR for my corporate club?

It’s common for companies to have internal publications and communications available to their employees. Corporate newsletters and magazines are examples of internal publications. Many companies use an intranet, which is an internal online network for employees. Company publications are cost effective and your best membership building tool to reach potential members.

To have your club featured in an organization’s publication:

  • Contact the Human Resources department and ask if it would be appropriate to include a mention of Toastmasters in the organization’s publication(s) and intranet. Be sure to clarify how to submit information to the publication.
  • Invite the management and executive teams to a club meeting or open house.
  • Write an article about a member who had an excellent experience with a corporate Toastmasters club. Or, seek out and interview a leader in the organization who is a Toastmaster or promotes the Toastmasters program. Take pictures to include with the article. Be sure to include all club members’ names in the story. Employees will love the publicity and managers will be able to see who is participating.
  • Create a calendar listing that includes the meeting time and place and your contact information. Some corporations have online submissions for their calendar listings and provide a form with preset fields. Others might require you to email a more formal announcement.

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What resources does World Headquarters PR Department offer?

The PR team at World Headquarters department is dedicated to providing the organization with media, public and press relations that clearly communicate the Toastmasters International mission, vision and values. This team manages the online Media Center, PR Corner, develops news releases and initiates and responds to media calls, coordinates media opportunities and interviews with Toastmasters members and leaders. It is also a resource for members who need assistance with their club and district public relations efforts..
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What should I do if I can't find the resources I am looking for on the Toastmasters website?

If you cannot find the resource(s) you are looking for, contact pr@toastmasters.org.
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