Core Competencies, Qualifications and Expectations
What skills are needed to be an RA?
Successful candidates will have the following core competencies:
Understanding of marketing principles and concepts:
Creation and implementation of successful marketing campaigns, brand identification, understanding of recruitment and retention methodologies, corporate relationships (e.g., cold calls, closing sales, relationship building and corporate visits)
Team- and relationship-building, coaching and mentoring, networking and development of future leaders
Written and verbal communication including effective listening skills
Conflict-resolution strategies and mediation
Understanding of Toastmasters International:
Mission, vision and values; organizational structure; the club model; distinguished programs; and marketing strategies specific to Toastmasters International
Facilitating successful marketing training programs, ability to effectively teach complex concepts, and familiarity with e-learning programs
Organization, coordination and implementation of identified plans and strategies; collaboration with multiple districts simultaneously; and successful interaction with multiple positions
Understanding of social networking and working knowledge of current software applications
Analytical insight and skills and the ability to apply these skills both independently and within a team
Qualifications of successful candidates include the following:
- Good standing as a Toastmaster
- A minimum of 12 consecutive months serving as a district governor, lieutenant governor education and training, lieutenant governor marketing, or a combination thereof
- Availability for training and travel as needed
- Regular access to email and the Internet
RAs report to the International President through World Headquarters and serve a 16-month term, beginning March 1 and concluding June 30 of the following year. An RA may serve no more than two consecutive terms and must apply for each term. The following is expected of region advisors:
Participate in a region advisor orientation, conference calls and webinars.
Facilitate the district leader training at the International Convention and at mid-year.
Travel to each district in the region once per year if necessary. All visits must be approved by the International President. If the RA visits a district a second time, expenses may not be reimbursed.
Communicate with district leaders at least once a month. Region Advisors must have a good command of the English language and be comfortable presenting and training in English.
Spend approximately 25 to 30 hours per month in support of this role.
If you are interested in becoming a region advisor, please review the Leadership Roles document to obtain a better understanding of the roles, attributes and responsibilities.