November 2016

Your Guide to Social Media

Reach more members with these tips
Top 5 Toastmasters Club Myths

Social media is an important tool every club and district should use. If you haven’t already, create social media accounts for your club or district, and encourage members to follow you so they stay informed.

Which social media platforms should I use?
Facebook, Twitter and LinkedIn are three of the most highly-visible and effective social media platforms.

How should I use them?

  • Facebook is perfect for sharing pictures, videos and relevant updates with your members. Encourage members to follow your Facebook page and share the content you post.
  • Twitter also allows you to share photos, videos and updates with followers, however your posts are restricted to 140 characters (soon to be 280 characters). So remember to keep your tweets (the name for Twitter posts) short and to the point.
  • LinkedIn is aimed at helping professionals network with each other, and it also features forums where users (and your members) can participate in topical discussions. It’s also a place where you can demonstrate to organizations and corporations who your club or district is and what it does.

How often should I post?
You should post several times a week. By sharing relevant content more often, you can boost engagement and attract new followers or prospective members. Links to articles in the Toastmaster magazine or YouTube videos posted on the Toastmasters channel are examples of what to share. You can also post videos or photos of speeches (remember to only share them with members’ permission) or news about upcoming club or district events. If you run out of content, you can share posts from ‘Toastmasters’ International’s social media accounts.

What else I should know about using social media?

  • Always include relevant hashtags. Hashtags are words preceded by the “#” symbol (e.g., #toastmasters #publicspeaking). Using them makes your posts visible to anyone who searches for the same hashtags included in your posts.
  • Use the “@” symbol to communicate directly with a user on Facebook or Twitter, e.g., @ToastmastersInternational.
  • Consider using Toastmasters-focused hashtags, including #Toastmasters, #whereleadersaremade, #publicspeaking and #leadership.
  • When including a link in a post, shorten the URL by using a tool like bit.ly or Hootsuite. These tools keep your posts shorter while allowing you to track who clicks your links.

Please remember to always adhere to the brand guidelines when using a Toastmasters-branded social media account.

Related Resources:
Let’s Get Digital
3 Social Media Platforms Every Club Needs
Beginner’s Guide to Social Media

Pathways Rollout Celebrations

Read about how clubs are welcoming the arrival of Pathways! This month’s Toastmaster magazine looks at the Thomson Toastmasters club in District 80. Learn how they changed their regular meeting format to an America’s Got Talent   theme that exclusively featured Ice Breaker speeches from their members' first Pathways project.

A Global Audience Awaits

Do you know a dynamic speaker with an inspirational message to share? They could be selected to present at the 2018 Toastmasters International Convention next August in Chicago, Illinois. If you know anyone with experience speaking before crowds of 1,000 or more, encourage them to submit an application by December 31, 2017.

Turning Trauma into Triumph

Read the inspirational story of John Mabry, a Toastmaster who overcame an opioid addiction and now helps others dealing with substance abuse. Learn more about this powerful voice in the fight against America’s opioid epidemic in this month’s Toastmaster magazine cover story. You’ll find bonus photos and video in the online edition.

Follow the International President

International President Balraj Arunasalam is ready to share his inspirational travels and insights with you on social media! Follow him on Twitter and Instagram, and don’t miss a single post as he visits districts, delivers important messages and more.

Accredited Speakers Wanted

Accredited Speaker is an elite title reserved for those who combine expert knowledge in a particular subject with a mastery of public speaking. If your members are ready to stand out from the competition, let them know that applications for the 2018 Accredited Speaker program will be accepted from January 1–February 1.

Order Supplies before December 12

At year-end, inventory is conducted to account for every item in the Toastmasters warehouse. Beginning at 11:59pm PT on December 12 and lasting until January 3, supply orders will not be processed until inventory is completed.

Please submit your orders for new member applications and kits, charter kits, education award certificates (including free manuals from the Advanced Communication Series), and other supplies before December 12.

Send In Your New Officer List

If your club elects officers twice a year, please notify World Headquarters of upcoming election results once they’re available. Submit your new officer list online or email it to the Club and Member Support team by December 31 to receive Distinguished Club credit.

Make Your Club Extraordinary

Ensure your club delivers a high-quality member experience by sending your officers to district-sponsored training twice a year. These sessions feature activities and instruction to help officers grow as leaders. Your club can achieve Goal 9 in the Distinguished Club Program if at least four officers are trained during both semi-annual sessions. The next training will be held between December 1, 2017 and February 28, 2018. Please visit your district website for more information.

Pathways Rollout Celebrations

Read about how clubs are welcoming the arrival of Pathways! This month’s Toastmaster magazine looks at the Thomson Toastmasters club in District 80. Learn how they changed their regular meeting format to an America’s Got Talent   theme that exclusively featured Ice Breaker speeches from their members' first Pathways project.

A Global Audience Awaits

Do you know a dynamic speaker with an inspirational message to share? They could be selected to present at the 2018 Toastmasters International Convention next August in Chicago, Illinois. If you know anyone with experience speaking before crowds of 1,000 or more, encourage them to submit an application by December 31, 2017.

Turning Trauma into Triumph

Read the inspirational story of John Mabry, a Toastmaster who overcame an opioid addiction and now helps others dealing with substance abuse. Learn more about this powerful voice in the fight against America’s opioid epidemic in this month’s Toastmaster magazine cover story. You’ll find bonus photos and video in the online edition.

Follow the International President

International President Balraj Arunasalam is ready to share his inspirational travels and insights with you on social media! Follow him on Twitter and Instagram, and don’t miss a single post as he visits districts, delivers important messages and more.

Accredited Speakers Wanted

Accredited Speaker is an elite title reserved for those who combine expert knowledge in a particular subject with a mastery of public speaking. If your members are ready to stand out from the competition, let them know that applications for the 2018 Accredited Speaker program will be accepted from January 1–February 1.

Place Large Volume Orders Early

At year-end, inventory is conducted to account for every item in the Toastmasters warehouse. Beginning at 11:59pm PT on December 12 and lasting until January 3, supply orders will not be processed until inventory is completed.

If you have a large supply or customization order, please plan ahead and place your orders before December 5 to ensure processing and fulfillment.

Explore the New District Central

Preview the redesigned version of District Central. Featuring a fresh look and user experience, this new design is the first step in an ongoing plan to add additional helpful features and tools in the future. If you have any questions, please email the District Leader Service and Support team.

Mark Your Calendars for Mid-year Training!

District directors, program quality directors and club growth directors: are you ready to evaluate your progress and build skills that will lead your clubs to a successful year? Sign up today for Mid-year Training in January 2018. Registration instructions will be sent by email beginning the first week of November. Please email the Training team if you have questions.

Area Directors: Submit a Visit Report

Now is the time to evaluate the strengths and opportunities for each club in your area and help them deliver an exceptional member experience. Qualify for the Distinguished Area Program by completing an Area Director’s Club Visit Report. Please remember to include first-round visits for at least 75 percent of your clubs, and submit your report on District Central by November 30.

Submit Your Officer Training Report

If your club officers attended training between June 1 and August 31, please submit a training report on District Central by November 30 for the clubs to earn Distinguished Club Program credit. If there have been any changes to the list of officers who participated, please email an updated list to the District Leader Service and Support team.

Tips for Nominating New Leaders

This is the time of year to nominate district leaders. As you navigate this process, reference helpful resources such as the District Leadership Committee webpage and Protocol 9.0. Please email your district leadership committee roster—which should include names and member numbers—to the District Leader Service and Support team by November 30.

Plan for Club Alignment

District directors: it’s time to prepare for club alignment for the 2018–2019 program year. Please direct your alignment committee to review the alignment and planning webpage, and then provide them with a current club directory. For more information, please email the District Leader Service and Support team.

Prepare for Your Region Advisor Visit

When your region advisor visits your district, it gives you both the opportunity to collaborate on ways to grow clubs and membership. Review the Region Advisor District Visits webpage to prepare for your upcoming visit.