Lieutenant Governor Marketing
As the lt. governor marketing, you are tasked with the responsibility of all aspects of marketing, club-building, and member and club retention efforts within the district. This includes defining an overall marketing strategy for the district, developing outreach and retention efforts with existing community and corporate clubs, and penetrating new markets. Additionally, the lt. governor marketing will support challenged clubs and help them to become distinguished clubs.
The lt. governor marketing must have served at least six consecutive months as a club president and at least 12 consecutive months as a lieutenant governor, division governor, area governor, or a combination of these.
Responsibilities:
- Meet all district membership and club growth objectives necessary to achieve Distinguished District status.
- Develop a marketing plan in conjunction with district team members.
- Manage district recognition programs to ensure that membership-building achievements are noted and rewarded.
- Manage the Club Coach Program to assist weak clubs and help them achieve distinguished club status.
- Recruit, train, and supervise a strong club building team.
- In collaboration with and subject to the approval of the district governor, appoint committee chairs as necessary to aid in the organization of new clubs in the district.
- Recruit, train, and supervise club sponsors, mentors, and coaches.
- Monitor division, area, and club administration to ensure the prompt submission of forms, reports, lists, and other information in a timely manner.
- Monitor the submission of club dues renewal reports to World Headquarters.
- Track the online submission of club officer lists to World Headquarters.
- Monitor the online submission of Area Report of Club Visit forms.
- Serve as third-ranking member of the District Executive Committee, presiding over that body and the District Council in the absence of the district governor and lt. governor education and training.
Recruiting Your Marketing Team
With the district governor’s approval, you can appoint members as needed to chair one or more marketing committees. Once formed, these committees can help you design, develop, and implement your district marketing projects. Typical district marketing committees include Membership Development, New Clubs, Sample Meetings, and Club Rescue.
As the lt. governor marketing, it is also your responsibility to appoint club sponsors and mentors for new clubs, as well as club coaches for existing clubs that are struggling. Because serving in one of these positions is required for the Advanced Leader Silver educational award, you should consider working with your lt. governor education and training to identify potential candidates for these positions.
Region Advisor Marketing
In your role as lt. governor marketing, you will work closely with the region advisor marketing to meet the district’s membership and club-building goals.
Additional Resources
District Leadership Handbook
District Leader e-Toolkit
www.toastmasters.org/districtleadertoolkit
Toastmasters Marketing Resources
www.toastmasters.org/marketingresources
Membership Building Contests
www.toastmasters.org/membershipcontests
New Club Mentor Kit
www.toastmasters.org/newclubmentorkit
Club Coach Program
www.toastmasters.org/clubcoach
Sponsor, Mentor, Coach Training Materials
www.toastmasters.org/sponsormentorcoachtrain
The Toastmasters Learning Connection
www.toastmasters.org/elearning